The typical American is exposed to approximately 10,000 commercial messages a week through radio, television, direct mail, telemarketing, newspapers, magazines, billboards, and the Internet. For a computer consulting company with a small marketing budget, it s impossible to buy advertising that offers the necessary frequency and reach to break through the commercial clutter. Fortunately, most people choose products and services based on positive buzz rather expensive advertising. Patrick will explain how to:
- Harness the power of buzz
- Develop a high-performance networking strategy
- Increase customer referrals
- Obtain free media coverage
- Leverage media exposure for maximum advantage
Patrick Galvin, owner of Galvin Communications
Patrick owns Galvin Communications (www.galvincomm.com), a buzz marketing firm in Portland. He has created buzz that dramatically increased sales for a wide variety of restaurants, retail businesses, consumer product companies, and professional service firms over the past 20 years. He has obtained millions of dollars worth of free coverage for clients in the Wall Street Journal, New York Times, Boston Globe, Los Angeles Times, San Francisco Chronicle, The Oregonian, The Seattle Times, Business Week, Forbes, Inc., Entrepreneur Magazine, NBC, CBS, ABC, Fox, and many other media outlets. He has published articles about buzz marketing in newspapers, magazines, and trade journals.
Phone: 503-249-8800